December 10, 2004     (Continued)

Don’t get me wrong here: if a Web page ‘sounds’ like you are repeating your keywords or key phrases over and over, you should review it carefully, since this is not the intent of SEO. To be real effective, a properly optimized page needs to read well and ‘sound natural’ to your visitors, and it must convey a message that your content is professionally written.

At the same time, you also need to get the right keyword density and keyword frequency that is all so important, as far as the search engines are concerned. Neglect either one of them and you won’t end up with the results you had hoped for.

Just how much is enough?
So some of you may ask: when do we know how much is enough, without repeating our keywords too many times? I have been optimizing pages and websites for the past seven years, and I can honestly tell you that, for a typical page with about 700 to 750 words on it, your keywords or key phrase for that page needs to be written at least three to four times, in order to yield their maximum ranking effects in the search engines. Less than that would not be enough, and more than five times would be too much.

Avoid the error of ‘going off on the deep end’ by repeating your keywords 10 times or more, like I have seen on some sites we had to redo, since they were hit with the Google OOP (Over Optimization Penalty), either in November of 2003, or two months later, when Google did their Austin monthly update in January. These sites were ‘over-optimized’ by either ambitious SEO’s or by people that lacked the experience or the knowledge to “know when to stop”. Too much of a good thing can be bad sometimes.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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