December 10, 2004

As you sit down and start thinking how you are going to write the content for your new website, or if you are contemplating a complete redesign of your existing site, there are a number of important things you need to know, before you even start writing.

If you have never written for the Web before but if you have plenty of experience writing for print, there are in fact a number of things here that may even shock you. To be really successful on the Web, you may even have to ‘relearn’ a few things.

The exact way you do this will have a direct and long-term impact on the overall ranking features of your website in the major search engines. So if you want to succeed at this task, and if you want to significantly increase your site’s ROI from the search engine’s generic (organic) results pages, listen up.

What do search engines need to index a page?
To begin with, the only thing search engines are interested in is text, and lots of it. The more relevant text you can place on your pages, the better. To be properly indexed, any Web page needs a minimum of 500 to 750 words on it. Make it less than that and you are seriously compromising your chances at good rankings.

I often have to work with writers that have lots of experience in print advertising, but know very little about the correct way to write for the Web. In fact, there are still many that tell me our finished copy has more than one word repeated a few times on the same page! I smile every time I hear that of course, since it is an important part of the SEO process in itself!

Next: The need to write naturally and professionally >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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