December 10, 2004     (Continued)

What else is there to know?
While utilizing the right techniques in writing for the search engines is extremely important and can vary a lot than writing for print, there are other important considerations to evaluate and implement. Such considerations as the correct way to write your title tags and your meta description tags are equally as critical.

Also, depending whether your site caters to your local market or to an international audience, the proper linking strategy of your site can have a dramatic influence in the overall rankings features of your site in the search engines.

Additionally, before you even start writing your text, you need to carefully research your real keywords that people type in the search boxes of the search engines. Depending on the exact products or services they are looking for, the keywords that you might think they are using are often not the same keywords at all they are typing, in order to find your site.

I see this over and over. Even if you have been in business for 20 or 30 years, the words people type in search engines to find businesses like yours will surprise you more than once! The only way to effectively determine and accurately identify these correct keywords or key phrases is to use the facilities of WordTracker.

Optimize a site for the wrong keywords, and you will end up with enquiries or questions for products or services your company may not even sell! Not only that, but you will seriously undermine the ranking characteristics of your site at the same time.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

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