December 10, 2004     (Continued)

Conclusion
Writing for the Web is significantly different than writing for the print media. To be real effective, a site needs to be written for its human users: the real people that will visit your site. At the same time, consideration must also be given to the search robots that will crawl your site at regular intervals.

Search engine optimization (SEO) need not be boring, nor should it ever be systematic. Write in a compelling fashion that will truly add credibility to your site’s image. Important words such as your main features and benefits, the many reasons why a person should do business with your company, your store hours, etc. can go a long way in fully realizing the true potential of any website, large or small.

With all else being equal, generic or ‘organic’ search results pages usually carry a significantly higher value. Additionally, unless there are serious problems in the overall structure of your site’s design, they will also deliver a better conversion rate, while at the same time offer a higher ROI, provided the optimization was done correctly.

<<< Previous page

Pages:     1     2     3     4

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.