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My two featured articles for the week ending May 28, 2004

1) "Eight ways to target better sales in your SEM campaigns"

In traditional print advertising or similar ad vehicles, companies pay for the number of people who are supposed to see the ad, or at least that is what is supposed to happen. With search engine marketing, companies participating in a PPC (Pay per Click) program such as Google’s AdWords or Overture, these companies are actually paying the search engines each time people click on their ads.

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