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The Rank for $ales Weekly Newsletter, p.4

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Google was in the news again, when a report by Vividence (a market research firm in San Mateo, CA) found that Yahoo, MSN, Ask Jeeves and Lycos were all about as successful in finding information for specific queries. Despite its stellar reputation, Google's search engine performed no better than its online competitors in returning relevant results in a key category, according to a study released Tuesday.

However, Google outperformed its competitors in the overall rankings of the survey by a wide margin. Vividence study's results are based on surveys of 2,000 Internet search users. They were asked to conduct a variety of queries that were intended to show how individual search engines performed and which of them generated the most user satisfaction.

In other news, on Thursday, Yusuf Mehdi, head of Microsoft's MSN division, said it's new search system will give consumers a new method for searching across any data type. His remarks were broadcast online, and apparently this created a stir at the Redmond Headquarters.

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