(Continued)

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Furthermore, the first-quarter returns were higher than those recorded for the fourth quarter of 2003, when the market reached $2.2 billion. The fourth quarter is typically the most successful period for ad sales across all communications and publishing mediums.

In other development, guess what some people just came up with: a soccer and football search engine! This is no joke... Football and soccer fans now can find the latest football and soccer news and sports websites, with the launch of a new search engine dedicated specifically to these games.

Megasoccer Search, which claims to be the world's first search engine devoted to football and soccer, has an index of over 6,000 soccer websites. The engine only searches "footy content" (!) that has been reviewed to provide users with “the most relevant, up-to-date results for all queries”. Using the Advanced Search page, you can set strict rules on language, search terms and the numbers of results. What will they think of next!

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