May 29, 2004 edition, issue: 04-0265
Current circulation: 17,356
Editor: Serge Thibodeau

Dear reader, hello again and I hope you had a pleasant time. On this four-day week here in Canada (we were closed on Monday for Victoria Day), there was still quite a bit of news happening in the world of the search engines, so let's get down to it right away.

In beginning our week on Tuesday, some important numbers were published the day before:- It was revealed that Internet advertising revenues have risen to the highest quarterly total since the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) began tracking revenues in 1996, marking a pronounced recovery from the dot-com doldrums.

The previous record was set in the fourth quarter of 2003. Before that, interactive ad revenues hadn't seen such heights since 2000. First quarter estimates represent a 3.9 percent increase over the fourth quarter of 2003, an especially significant jump due to the holiday spending typically associated with the fourth quarter.

In other news, industry insiders say Google is considering entering into a kind of intimate technological relationship with its users. Google needs to expand its technology offerings into other areas if it's going to thrive, say many experts. In particular, the company needs to defend itself from Microsoft.

Next: Microsoft's Longhorn operating system slated for 2006 >>>

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