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WordTracker is a company based in the U.K. and was founded by Andy Mindel, himself a long-time professional SEO and a man I respect. Many years ago, Andy said to himself: "There must be a better way to indentify and discover the RIGHT keywords in SEO". That day is when he sat down and started to write plans and do some R&D; in how to build a great tool to help his clients, as well as the rest of us.

I've always said (and as the late Jackie Gleason would have told it) and I will say it again: Optimize a site for the wrong keywords and you will end up with orders, questions and enquiries for products or services your company doesn't even offer!

WordTracker has my full vote of confidence. Hope that helps.

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