(Continued)

In the news this week, Yahoo released on Monday a beta version of the Yahoo toolbar that detects and removes spyware installed on a user’s computer. Yahoo will be testing the anti-spyware technology, which has been supplied by the appropriately-named PestPatrol company. The software will be available to a limited number of users and no date has yet been set for the full release of the toolbar, including the anti-spyware feature.

In other developments, Google could notch $2 billion in advertising this year from trade publications-related advertising. The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of tightly targeted magazines. Google provides readers with tightly targeted content about specific trade niches as well as equally tightly-targeted ads.

The killer advertising "app" for Google -- as well as its search competitors like Yahoo -- is its AdWords service, which allows marketers to buy paid-link placement next to searches conducted around keywords they identify. Marketers use AdWords to reach consumers with tightly targeted messages as consumers seek pertinent information.

In other news, Baidu has beaten Google, in becoming the fourth largest Internet website in the world in terms of web traffic, according to the latest Alexa traffic rankings. Another leading Chinese search engine, 3721.com, ranked seventh. Baidu.com claims that it has become the world's largest Chinese language search engine with over 300 million Chinese language website pages, and over 60 million page hits every day.

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