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In order for them to buy something, make sure you have a landing page that is convincing and that will encourage them to click on the "Buy Now" button. Today more than ever, landing pages must sell them on the features and benefits of the products or services offered on your site. Click here to read the whole article.

2) "The Google Hilltop Algorithm"

Based on Atul Gupta’s great article he wrote in January on the Google Hilltop algorithm, I did a bit of research on my own and came up with this extended article. As Atul explained it in his article, the Google Hilltop algorithm played a fairly large role in Google’s November 16, 2003 update, dubbed Update Florida. Many people are still talking about that one, as it did a lot of damage to many sites.

In my continuing series on the effects of the Google Florida Update, in my previous article, I discussed how the OOP (Over Optimization Penalty) could in some cases have been applied to certain sites that could have in fact been overly optimized on some of their main keywords. Hilltop isn't new, it's 4 years old. Click here to read all of it.

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