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My two featured articles for the week ending June 4, 2004

1) "Converting visitors into buyers with landing pages"

When an Internet prospect searches for a specific product or service, he or she types in a keyword or a keyword phrase in a search engine. When that prospect sees your ad listing, he will click on it and visit your website for more information. Will they buy from you at this point? Maybe not yet, but they have certainly done the first step right.

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