(Continued)     September 25, 2004 edition

Our two featured SEO articles for the week ending September 24, 2004:

1) How to seriously increase your site conversion rate

Having a lot of traffic that is of good quality and well targeted is the whole idea of having a site well optimized. If you do get all of that, it would mean your site brings you a lot of sales and that your online business is successful, right? Well it would be too easy if that were true.

Most experienced and serious business owners that have any kind of presence on the Web will also tell you of the importance of having a site that converts well.

Compare this to the real world of a physical store, the often-quoted “brick and mortar” example. Say you have a retail store that is conveniently located on an important downtown street, has ample of free parking, is well advertised and highly visible, etc.

But, for some reason, prospective customers enter the store, look at some of the products on sale, they might spend a few minutes looking at what is offered, but then turn around and leave the store without buying anything.

Please click here to read the whole article.

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