(Continued)     September 25, 2004 edition

The importance of reliable Web Analytics

Back in May, I wrote an article on the importance of Web Analytics and how it can really help any website owner better understand what's 'going on under the hood' of his or her site.

If you went into the trouble of carefully building a website and having it optimized for the search engines, the next step is to accurately analyze your Web traffic and all the various actions your site visitors take everyday.

Survey: Search Engine Watch and NetIQ conducted a survey in July of 2003 on companies measuring search engine ROI. Here are the results.

Some webmasters still rely on raw server log files to get a glimpse of their traffic, but if you're really serious about your site and your business, get a Web Analytics solution that will truly deliver ALL the information you need in order to fully understand what's happening in your site everytime a human visitor or a search engine robot goes through your site.

The General Center for Internet Services Inc. (GCIS), in conjunction with Rank for $ales is currently developing Site Clicks™, a powerful Web Analytics suite of solutions that will deliver all the visiting statistics any site owner or webmaster needs.

What will Site Clicks™ do for you? Here's a sample of the many functions and statistics it will deliver to you, in real time:

   * Country of origin of all visitors
   * Date & time of all your visitors
   * Specific web pages & sections visited
   * Time spent per page and section
   * By which page visitors entered the web site
   * By which page visitors left the web site
   * Identification and name of referring search engines
   * Identification and name of referring partner sites
   * Exact keywords & key phrases used in their search query
   * Site Clicks™ will accurately follow all your visitors everyday
   * Will accurately calculate, analyse & quantify all web traffic
   * All data easily exported to any popular spread sheet program
   * Fully compatible with any affiliate tracking codes or software
   * Will accurately identify visitors to any landing page
      plus a whole lot more.

Site Clicks™ will be ready in November 2004 and interest is growing rapidly. We already have over a hundred companies and site owners that have actually ordered it. There will be a free 30-day trial period, with full functionality included (no restrictions).

If you're interested in a 'test drive' all you need to do is send us an email and you will be one of the first to try it out. The basic version of Site Clicks™ will start at a low US $ 14.95 a month.

Well, that's it for today folks. Thanks for being here and have a great weekend everybody!     Serge Thibodeau.

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

Serge Thibodeau, editor
The Rank for $ales Weekly Newsletter

Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
High Rankings (www.highrankings.com)
BusinessEvolved (www.businessevolved.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines.

On the Web, at: www.globalbusinesslisting.com

Bookmark the Rank for $ales website by simply clicking here.

Legal Notice
If you find this newsletter interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau, 2004. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in the major search engines.