September 25, 2004 edition, issue: 04-0282
Current circulation: 18,799
Editor: Serge Thibodeau

Hello to all our readers and welcome back to the Rank for $ales Newsletter. This week was very busy in the search engine news, so let's go to them right away.

On Monday, analysts said that Google must succeed internationally to ensure its future health. But the young company will have to play catch-up in some key nations, particularly in Asia, precisely where the potential for future growth is the greatest. Already, Google's international business accounts for nearly 30 percent of its revenue. That total is expected to increase as the company matures.

     Search Engine News for this Week

     Questions on Search Engine Optimization and SEM

     Our two Featured SEO / SEM Articles for this Week

     Closing Note     Web Analytics and the importance of site monitoring

"International has become increasingly important for everyone in the Internet because that's where the growth of users and usage is," said Scott Kessler, an analyst for Standard & Poor's. "Google is, in the grand scheme of things, a relatively young company and it's already done pretty well internationally."

Next: Google can more easily afford to boost its international presence >>>

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