(Continued)     October 9, 2004 edition

2) How to move a website from one server to another

For some reason, you aren’t happy anymore with your current Web hosting provider. Possible reasons might be there’s too much downtime, their servers are overloaded and too slow, or maybe you found a better deal with even more features elsewhere. Whatever the reasons, moving your site from one server to another could be a very simple and easy process, provided you keep a few important considerations in mind. Please click here to read my article.

So what about this week's Google PR update?

As I stated at the beginning of our newsletter, at 8.44 PM Wednesday evening, Google updated its PR database. What does all this mean for the average site owner or webmaster? Not much really. But it does matter if, in the last 3 to 4 months, you leased or rented links from a link broker or if you participated in a reciprocal link exchange campaign, in which case you would see your ranking results increase in the results pages.

Although Page Rank™ isn't everything, it certainly does make a difference. Why do I say this? Well consider these facts: of all the 60+ sites we optimized in the past four months, the ones that did participate in leasing links or exchanging URL's with other sites did move up in their rankings. So I would say that PR still matters and yes, it can boost your results and increase your site's visibility in the search engines' results pages.

But you will also need to pay attention to other important factors that Google looks at before allocating any ranking to any given site. Such elements as the overall linking strategy of your website, on-page optimization, your title tags, your overall keyword density and other important elements can have a big impact on Google’s search results pages.

Well, that's it for today folks.

Monday is our Thanksgiving Day holiday in Canada, so I will be back in my office on Tuesday. Thanks for being here and have a great and safe weekend everybody!     Serge Thibodeau.

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

Serge Thibodeau, editor
The Rank for $ales Weekly Newsletter

Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
High Rankings (www.highrankings.com)
BusinessEvolved (www.businessevolved.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines.

On the Web, at: www.globalbusinesslisting.com

Bookmark the Rank for $ales website by simply clicking here.

Legal Notice
If you find this newsletter interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau, 2004. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in the major search engines.