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(Continued)     October 9, 2004 edition
The top paying law firm, Brown & Crouppe, said the advertisement just went up. In a subtle sign that Google's ads are more relevant than Yahoo's in this particular case, Yahoo's Overture ad division kept an online drugstore selling Vioxx in the No. 1 position.

But in the No. 2 spot was Fort Myers, Fla.-based law firm, Paige & Tropp. A Google search for "vioxx victim" also resulted in sponsored ads for law firms while the same search on Yahoo did not result in sponsored links. Paid search isn't new, but the immediacy of the ads going up underscores the real-time and personalized nature of this channel.

In other developments, Network news anchors are criticizing bloggers more and more. At a panel discussion sponsored by The New Yorker magazine on Saturday, NBC news anchor Tom Brokaw and ABC anchor Peter Jennings lashed out at Internet bloggers in defense of CBS anchor Dan Rather, according to reports from the Associated Press and Reuters.

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