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(Continued)     October 9, 2004 edition
In other news, Yahoo released My Yahoo Search on Tuesday. On the Yahoo Search blog, the company discussed the transition between static and personalized search. Before Yahoo, Google has been testing its lab version of personalied search. Even Eurekester and AskJeeves brought personalized search into the open by getting the jump on the other large search engines.

The shift from analog to digital technology is reshaping much of the world around us, perhaps most noticeably in the realm of media. It seems like some of the most profound and transformative product introductions over the last few years are technologies that empower users to consume media how and when they want to, e.g., Tivo (tv), Netflix (home video), ipod (music) and of course blogs (news and information).

This means that you should be able to define your own search experience. Today, the Web is a read-only source of information for most users. My Yahoo Search is our first step in that direction.

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