(Continued)     October 9, 2004 edition
Since September 24, Webmasters, site owners and SEO's have spotted two GoogleBots, operating from two different IP addresses belonging to Google. This leaves many of us to believe that the search engine company is in the process of undergoing a major re-indexing of its master database.

This week was a bit lighter in the search engine news, but there was still quite a bit happening nevertheless. Without further delay, let's get right to them.

Google launched its new Canadian version of Google Local earlier this month. It's a sub-site of the popular Google Canadian search engine (www.google.ca) that lets you search for services and products in your own city.

Having tried it out, I can't say it's going to blow anybody away. It's not new technology. But it works. Sure, if you're looking for a store in Regina that sells, say, oatmeal soap, you can just plug some search terms into any search engine and see what pops up. The problem is, when you do that you get a lot of hits that aren't quite what you're looking for.

In other developments on Monday, paid search is really driving new business in certain areas, such as the legal profession. A day after Merck recalled its arthritis and painkiller Vioxx drug last week, many class-action lawyers started bidding for the term Vioxx on paid-search engines.

A search for that term on Google will bring up three law firms advertising their services to represent anyone who's been injured by taking Vioxx.

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