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The Rank for $ales Weekly Newsletter, page 9

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(Continued)     October 9, 2004 edition
In other developments, Google on Wednesday quietly launched a new search technology designed to help book publishers sell online. Google founders Sergey Brin and Larry Page held a press conference on Thursday to demonstrate the technology at the Frankfurt Book Fair in Germany, an important showcase if the Internet search engine is to recruit the heavyweights of the book publishing industry.

Since going public in August, Google shares have risen more than 60 percent to end Tuesday at $138.37. Speculation has been rife that Google was planning a new search technology, and possibly a Web browser, as it seeks to diversify a business model dependent on selling advertisements related to users' search queries.

The new service, dubbed Google Print, is incorporated into Google search queries. When users search for many book titles, they get "book results," URLs that lead to book excerpts, at the top of the list of ordinary search results.

<<< Pr. page     Next: Google dropping its idea of building a new browser >>>

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