24 March 2003

Some write regular articles about the search engines and have them published in popular search engine portals and resource sites such as Search Engine Guide, Search Engine Watch, Pandia and SEO Today. Or perhaps you've seen their articles syndicated on news channels like Moreover, ClickZ or ZDNet.

Of course some of them are so busy, they don't have time to write articles. But if they have a good reputation, chances are people are talking about them. Of course the opposite is also true. Want to know more about their reputation in the industry? Conduct a search for their name in the search engine of your choice. I don't mean the name of their company either - I mean the name of the actual person who would be responsible for the optimization of your site.

Leasing links to your website will boost your search engine visibility

If you find lots of positive references, they're a keeper. Finding negative discussions or comments? Better think twice. Can't find them at all? Then they probably aren't worth talking about. Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few of them. To keep your SEO happy:

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You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.