24 March 2003

I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEOs pick and choose their own clients. Good SEOs can spot a tire kicker from a mile off and I know of a few SEOs that quickly "fire" clients that give them too much grief.

Why? Because they can. Their reputation is widely known and they are constantly in demand. Many of them are too busy to spend time haggling over price or technique and why should they? Their reputation is rock solid, their results outstanding, the ROI for their work impressive. Companies are lining up to pay for their expertise and to benefit from the amazing income generation potential that a well-executed search engine optimization campaign can bring. To quote one of the best: "I choose clients who choose me" - Jill Whalen, HighRankings.com.

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So how do you recognize top performing SEOs? Most will be regular contributers to popular webmaster or search engine forums and many will have their own newsletter or web log keeping people up to date with the latest developments in the search industry.

Next: Once you've located a good SEO, don't expect to call the shots >>>

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