24 March 2003

Some SEOs are so busy helping clients that they don't have time to optimize their own sites. Also, as you would imagine, competition for rankings in the SEO industry is fierce. Just because an SEO isn't ranking highly for all SEO related terms does not mean they aren't good at what they do - maybe they don't have the time or inclination to compete with their peers. For proof of results, look to their client site rankings and references.

4. Don't question the SEO process after it has begun - It should all be outlined in the initial proposal, but a SEO worth his/her salt will make actual changes to your site. They will change the visible text and/or design. They will probably get rid of that pretty Flash image or graphic from your home page. They might change your graphic navigation menu into a bland looking text menu. But remember they are doing this for a very good reason - to ensure your site is as search engine compatible as possible.

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5. Don't expect high rankings overnight - It really yanks my chain when clients call me up a week after their site has been submitted wanting to know why they're not ranking highly yet! It can take up to 3 or 4 months for the search engines and directories to index your optimized content and re-rank your site accordingly. That said, you should notice an improvement on some of the faster engines within 2 or 3 weeks.

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