24 March 2003

6. Don't assume traffic is the goal - While your new SEO campaign might generate high traffic levels, your site needs to encourage all these visitors to stay, browse, join and/or buy from you. This means you need to ensure your site is looking its very best, your navigation structure is intuitive, the copy is enticing and convincing and the interactive features of your site (such as catalogs and shopping cart facilities) are working and easy to use. Not all of these items are the responsibility of the SEO.

Montreal Web Design can build a great-looking site for your company

7. Don't assume the campaign ends with submission - Web sites are not static, they are not like a brochure that is printed and distributed. They should be thought of as organic - always growing and changing upon visitor demand. Are your site visitors finding your site via search queries for information on a particular product? Why not expand your web site to accommodate this demand? You should always be analyzing your log files or visitor statistics to see how people found your site, what pages they like best, what keywords they used to find you, how long they stayed and what they did while visiting. Use this information to grow your site and work with your SEO to expand your search engine focus.

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