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(Continued)

Thanks and I'm happy if our newsletter helps you in any way. Cloaking is never a good thing, and to answer your question, yes, it can put you and your website in trouble, as far as the search engines are concerned.

By definition, cloaking is a technique of delivering a certain set of pages to search engine crawlers, while at the same time delivering a completely different set of pages to your human visitors. There are many ways of doing this. Although some will tell you that the most effective way to cloak is with the use of IP (address) delivery software, the jury is still out on this and opinions vary widely. The subject of cloaking has always been and still is a very controversial topic.

Sophisticated cloaking software that makes use of IP delivery to cloak pages are complex programs that, in order for me to properly explain their functioning, would fall way beyond the scope of this newsletter. However, let me give you a simplified explanation on how these cloaking programs work.

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