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(Continued)

Yahoo's stock fell in after-hours trading, down 14 percent to $28 a share shortly after the company reported earnings. Wall Street expected Yahoo to earn 8 cents per share and $610 million in revenue, according to Thomson First Call's consensus of analyst estimates.

On Friday, news came that for the past two years, paid search has been increasing at a fast pace. However, the past quarter showed some signs the paid search industry is slowing down.

Analysts and industry executives dismiss the idea that the paid search business is contracting. Instead, they say, paid search may be growing up. "Could the search market--after explosive growth in 2002 and 2003--have reached the beginning stages of maturity, with pronounced seasonality in terms of price and volume?

Probably," Mary Mahaney, an equity analyst at American Technology Research, wrote in an investor note Thursday. The first and most pronounced sign of this trend taking hold occurred Wednesday, when Web giant Yahoo reported quarterly earnings that only met Wall Street expectations.

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