(Continued)

Well I haven't forgotten the promise I made you, and next week, you will all have access to that article, since I still didn't get the green light to go ahead and making it available for all of you to see on the 'Net. I will provide you the link when it should be available for next Saturday (or hopefully before).

Lately, there seems to be less news in the search engine industry. This week was pretty much a carbon copy of last week. So without further delay, let's look at the news that happened this week!

On Monday, news came that Sensis, which owns the Yellow and White Pages telephone directory businesses, will unveil its new youth-focussed Internet search engine at a briefing for analysts and media next Tuesday. But industry observers are mostly interested in how classified newspaper "The Trading Post" will integrate with Sensis, after it was purchased for $636 million in March.

"The big issue is where they see the business going now that they have acquired The Trading Post. What are they going to do with that part of the business, and how it's going to be integrated with Sensis," Graeme Woodbridge from CommSec said. "Specifically, what aspects of its integration with Sensis will add value to the Trading Post?"

Sensis has embarked on an unusual, multi-million dollar advertising campaign in recent weeks to raise awareness of its brand, with the word "Sensis" written in chalk on city footpaths, as well as using traditional advertisements.

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