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That's largely because of the unusual way Google is setting the price for its initial public offering of stock or IPO. Google's latest financial documents gave investors more details about risks that could make buying Google stock a losing proposition, either in the short run or in the long run.

While we're still on the subject of search engine stocks, Yahoo's earnings were reported as doubling the previous quarter, but that disappointed Wall Street investors that were hoping for even more than that.

The Web giant posted a profit of $112.5 million, or 8 cents per diluted share, for its fiscal second quarter, which ended June 30. That's up from $50.8 million, or 4 cents a share, in the same period last year, taking into account a 2-to-1 stock split, effective May 11. Revenue for the quarter was $609 million, excluding traffic acquisition costs (TAC), compared with $321 million a year ago.

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